Consider email image blocking marketing teams have the ability to use interactive email elements and other incremental enhancements, which must be balanced with the need for fallbacks to ensure incremental degradation email attention span is short because it is usually just a gateway to a landing page where the longer conversions and interactions style guides tend to meticulously detail fonts, header sizes, image styles, logo sizes and placements, and more to create consistency in the look of the brand. However, despite clearly unique channel considerations, many companies do not have email-specific guidelines in their brand guidelines. Nearly 38% of brands don't have brand guidelines for email

According to litmus' 2018 state of email survey of nearly 3,000 marketers worldwide. More than a third of brands have no email brand guidelines “marketers company mailing list leverage a wide range of resources to produce emails, with the majority lacking in-depth email production knowledge or experience,” says lynn baus, vice president of digital experience at shaw + scott. “yet too few brands have invested in email-specific style documents. »fortunately, more brands are seeing the need to add email-specific content to their style guides, with 18% more brands creating brand guidelines

Via email since 2016. That's for a good reason. Having email branding guidelines makes email creation easier and faster, especially in organizations with distributed email programs or that use email agencies or freelancers. Brand guidelines make email programs more effective. Marketers who describe their email programs as successful are 27% more likely than those in underperforming programs to have brand guidelines for emails (68% vs. 53%). [tweet this →]"If a marketer is unprepared (with scattered or missing documentation and gaps in process or expertise), it's worth investing in building a design system comprised of templates , style guides, template libraries, and more. Says baus. “this should include not