I want to take a look at what Penguin is, how this update affects the SEO community as a whole, and how the brave and the bold can continue to safely improve their organic visibility without fear. the repercussions of punitive search engine algorithms. The announcement After a few weeks of turmoil in the SERPs, the announcement that many had predicted has finally been made. The Penguin 4.0 announcement had two key points: Penguin now works in real time. That's very good news. There are many people who have paid
the price for poor quality SEO but still see no recovery after deleting or disavowing all their spammy backlinks. Certainly, a house built on questionable ties will not return to a position of strength simply by removing those ties; However, there are plenty of companies fax number list that seem to have carried algorithmic blocks around their digital ankles. Hopefully these folks can now move on, with their debt to a punitive algorithm update being fully paid. Penguin is now more granular. This element is a bit more curious, in that
Penguin 2.0 seemed to add page-level and keyword-level penalties, making it more granular than 1.0. However, we can only imagine that things have become much more advanced and perhaps individual links are considered rather than the seemingly aggregated approach that has been taken historically. Only time will tell how much of an impact this granular approach will have on sites, but I suspect it will be a good thing for those looking to stick to the rules. It will also be interesting to see how this fits in with the