Screenshot showing testimonials for a platform You could use FOMO (fear of missing out), like MeUndies. Screenshot showing copy promoting a product Or, if you’re using Shopify, you could use the.Yo app to highlight every time someone makes a purchase: Screenshot showing a little popup on an ecommerce store. The great thing about social proof is that you don’t need any connections, a huge budget or any experience to get started. It’s not like Facebook ads where you need to master a bunch of tools and strategies to succeed, you just decide on the types of social proof you want to use, and go for it.
Would you like fries with that?” Anyone who has eaten at a fast food restaurant will have been asked that question a hundred times. And it’s a great example of upselling — the art of creating opportunities for customers to purchase related products, Telemarketing list or upgrades, with the goal of making a larger sale. So when you order a burger that costs $4, the merchant will offer fries and try to increase the overall value of your sale. Upselling is incredibly popular in ecommerce, too. For example, if you go to buy a new MacBook Pro on Apple’s website, you’re shown a ton of
upsells when it comes to completing the specs for your new computer. Screenshot showing purchasing options on a product page And on Amazon, when you add a product to your basket you’re shown. A bunch of recommended products: Screenshot showing recommendations on amazon In fact. Amazon once reported that as much as 35% of their revenue comes from upselling and cross-selling. If you’re not already using upselling, there’s huge opportunity for you to grow your business using this ecommerce marketing tactic. To implement upselling you could