Advertising is a profitable way for many Internet platforms, but simple advertising is bound to be a long-term solution. Seeking change is the way to survive. According to the "2019 China Internet Advertising Market Strength Matrix" recently released by Analysys, Analysys interprets the position of China's Internet advertising market manufacturers in the strength matrix, and the changes in execution capabilities and development potential from 2017 to 2019 as follows. : Analysys Research believes that from the perspective of the industry development cycle, China's Internet advertising market is currently in a stable development stage. At this stage, the market revenue scale and advertising inventory are used as the criteria to analyze the execution and operation capabilities
of manufacturers. Matrix Analysis of China's Internet Advertising Market Strength in 2019: The macro environment continues to deteriorate, and new media development capabilities will become the focus of manufacturers' competition Manufacturer's business phone number list innovation capability Analysys Research believes that the evaluation of the business innovation capabilities of manufacturers in China's Internet advertising market mainly relies on the four indicators of the manufacturers' media operation capabilities, user operation capabilities, technical strength and advertising development and innovation capabilities. Matrix Analysis of China's Internet Advertising Market Strength in 2019:
The macro environment continues to deteriorate, and new media development capabilities will become the focus of manufacturers' competition Source: Analysys 2019 1. Leaders Quadrant Analysis Leaders have advantages in manufacturers' business innovation capabilities, manufacturers' execution capabilities and operational capabilities, and the continuous application of new technologies and user scale growth drive the development of their own online advertising. 2019 China Internet Advertising Market Leaders: Alibaba, Tencent, Baidu, iQiyi, Toutiao. New entrant: Pinduoduo New entrants: none Alibaba As the largest digital marketing platform in China, Alibaba relies on e-commerce to establish an ecological product layout and proposes the concept of global marketing services.