At present, my country is in the stage of accelerated development of urbanization, and the scale of my country's consumer market continues to expand, which plays an important role in satisfying the people's better life. With the rapid development of the Internet, especially mobile terminals, new retail models and new formats are flourishing, online and offline are deeply integrated, the scale of online consumption is expanded, the structure is optimized, and the formation of new consumption momentum is accelerated.
Data from the National Bureau of Statistics country email list shows that in 2018, the transaction volume of my country's e-commerce platforms reached 31.6 trillion yuan, an increase of 8.5% over the previous year.
Online consumption continued to maintain rapid growth. The national online retail sales reached 9.0 trillion yuan, an increase of 23.9% over the previous year, and the growth rate was 14.9 percentage points higher than the growth rate of the total retail sales of consumer goods in the whole society. Among them, the online retail sales of physical goods increased by 25.4%, accounting for 18.4% of the total retail sales of social consumer goods, an increase of 3.4 percentage points over the previous year. With the deepening of "Silk Road E-commerce" cooperation, cross-border e-commerce has reached a new level.
According to statistics, in 2018, my country's cross-border e-commerce transaction volume reached 1.77 trillion yuan, an increase of 9.5% over the previous year. Thanks to the continuous development of mobile terminal programs such as social e-commerce, small programs, and life service applications, online consumption application scenarios continue to expand, and the substitution of convenient, fast and diversified online consumption for offline consumption is further highlighted. In 2018, the national online shopping replacement rate was 80.4%, an increase of 0.3 percentage points over the previous year.