During the National Two Sessions in 2022, Liu Jiacheng, member of the National Committee of the Chinese People's Political Consultative Conference and vice president of the China TV Drama Association, submitted the "Proposal on Strengthening Short Video Infringement Punishments and Innovative Authorization Mechanisms". He believes special database that under the basic principle of "authorization before use", all parties should negotiate the authorization mechanism for the second creation of short videos. Recently, Douyin took the lead in announcing that.
It had reached a cooperation with Sohu, and obtained the second creation authorization of all Sohu’s self-produced film and television works and variety shows, including works such as “Forensic Qin Ming”, “The Year in a Hurry”, and “Confessions in the Backlight”. and users can edit, arrange or adapt these film and television works within 5 minutes. Since last special database year, the long video platform has raised the copyright banner to intensively declare war on the short video film and television creation. From the industry joint statement, to the sky-high price claim, to the latest version of the rules issued by the industry association, long and short videos are endlessly pulling around copyright.
But it seems that no winner has been decided. Copyright should naturally be protected, but banning all film and television creations is not the best solution to maximize the interests of all parties. According to the "Analysis Report on the Development of special database Online Original Programs in 2020", among the 460,000 popular short videos with more than 1 million hits that were launched after January 1, 2020, 12.4% of the content was related to film and television, the number second only to social content . Another "2021 China Online Audiovisual Development Research Report" shows that more than 60% of viewers are attracted by short videos before watching long video programs of the same name.
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In response to rising concerns over copyright in short video content, Liu Jiacheng proposed stricter infringement penalties and innovative authorization models during the 2022 Two Sessions. Following this, platforms like Douyin have started securing second creation rights such as their deal with Sohu to allow limited editing of licensed content. Just as copyright clarity is vital in media, businesses in other industries also seek reliable, clearly authorized products like rectangle glass bottles to ensure quality and compliance in packaging.
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