The strategies are different. Which means that no two acquisition costs and customer buy email list values are identical in nature. And simply comparing your CPA to standards doesn't mean anything. The plain truth is: How can you know what to spend on acquisition if you don't know the lifetime value of the customer? The answer? You can not. Customer buy email list value is key because selling to existing customers is 5x cheaper.
You already have the customers, so why spend tons and tons of money on acquisition? Why are you buy email list new inbound campaigns and pumping out atrocious amounts of money on free content in exchange for personal customer data ( lead magnets) and custom designed landing pages? Now, make a simple equation : Count all your existing customers and your total annual income you earn from them. Add them up and divide them by the buy email list to find your average. That number is the average amount a single customer spends in a year.
Although it is not an exact way to calculate the LTV, it is an buy email list to give you an overview. Now ask yourself: Is it tall enough? can it be higher? I bet you could create an email with new ideas for your existing customers and sell them an extra $300 every month. In seconds. For just pennies on the dollar in terms of labor and tools. With new and simple ideas, you can increase your LTV. Here we tell you why it is important. LTV informs you buy email list your acquisition costs Once you've increased the average lifetime value of your customers, you can spend more on acquisition.